- Moisturizing hair gel that provides strong definition while enhancing shine & control.
- Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture & prevent dryness for a smoother style throughout the day.
- Strengthens structure using PVP & VP/VA copolymers that deliver firm hold & defined shape without stiffness.
- Protects from UV exposure using UVA filters that help shield hair color & integrity under sun exposure.
- Soothes scalp & strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice & boswellia extracts to support hair health over time.
- Enhances shine using sunflower seed oil & tocopherol that nourish strands while adding subtle luster & softness.
- Ideal for men & anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture.
- Made in the USA.

Aveda402971
Aveda Pure Formance Firm Hold Gel
Moisturizing hair gel that provides strong definition while enhancing shine & control
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Characteristics
- Type products for the face and body
- Gel
- Original name
- Pure Formance Firm Hold Gel
- Type of hair products
- Gel
- Size
- 150ml
Customer experience
Reviews and ratings
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